Details
Client
Nike
Year
2022
Service
Brand Identity
Brief
In this case study, we focused on improving the user experience of the Nike app, aiming to boost user engagement and streamline the shopping process. Our team conducted extensive user research, including surveys, interviews, and usability tests, to identify pain points and opportunities for enhancement.
Details
One significant insight was the need for a more personalized and intuitive navigation system.
Details
We redesigned the app's interface with a clean, minimalist aesthetic that aligned with Nike's brand identity. The new design featured a customizable homepage, allowing users to tailor their experience based on their preferences and shopping habits.
Details
Additionally, we introduced an AI-driven recommendation engine that provided users with personalized product suggestions, enhancing the discovery process. Post-implementation, the app saw a 25% increase in user retention and a 30% boost in sales conversions, demonstrating the effectiveness of our user-centered design approach.
Details
Our UX design team began by conducting extensive user research to understand the current pain points and needs of Nike app users.
Body
We developed detailed user personas representing different segments of Nike's audience. This helped us empathize with users and tailor the design to meet their specific needs. We also mapped out the user journey to identify critical touchpoints and opportunities for improvement.
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